Market research
We will deepen our understanding of the market and use it to build our brand strategy!
The feature of our "Market Research" lies in the research design and analysis centered around "color." By unraveling color, connections to various phenomena such as "culture and history," "climate and customs," "consumer preferences," and "lifestyle" are revealed. Through the investigation and analysis of the values and lifestyles of people in the target countries and regions, we deepen our understanding of the market and contribute to the development of brand strategies. [Examples of Research Themes] ■ Understanding basic information in the countries/regions where products are launched (climate, history, values, living conditions, etc.) ■ Analysis of consumer lifestyles in the target country ■ Understanding color images and preferences in Japan, China, and Thailand ■ Understanding the values related to housing and interior design among the middle class in India, etc. *For more details, please refer to the related links or feel free to contact us.
- Company：DICカラーデザイン
- Price：Other
